Pendulum Probiotics Playable Ad:
80s Theme Engagement Playable
Interactive Demo – Scroll to Explore
Project Overview
Pendulum is a premium probiotic brand focused on metabolic health, gut wellness, and science backed formulas. Their products are positioned as high efficacy solutions supported by clinical research and strong user testimonials. My goal was to translate these brand values into an interactive playable ad that feels calm, trustworthy, and aligned with their visual identity while giving users a simple way to explore the products that matter most to them.
The playable introduces Pendulum’s hero products, highlights the brand’s scientific positioning, and lets users browse categories based on their personal health goals. Instead of pushing a single SKU, the experience guides users through a curated path where they can discover what fits their needs.
Impact
The playable delivered impressive results and emerged as one of Pendulum’s top performing creatives for driving product exploration and conversions.
3.4X
Higher product exploration rate compared to standard static ads
46%
Increase in user time spent in the playable
29%
Lift in click through rate driven by personalized browsing paths
2.1X
Increase in add to cart conversions after landing on the product page
Challenge
This project was on a tight timeline and came at a point when AppLovin was just beginning to expand from gaming into e commerce. With limited historical data and no established framework for wellness brands, we needed to define a new approach quickly. The client required a playable that stayed true to Pendulum’s premium, science driven identity while still encouraging users to explore products and convert. The challenge was aligning brand accuracy, user engagement, and rapid execution in a space where we were building the strategy from scratch.
My Role
• Analyzed Pendulum’s brand guidelines, color palette, tone, and photography style
• Researched their top performing products and user reviews to identify key themes
• Designed an interactive browsing flow that lets users select categories based on their goals
• Created the visual hierarchy to highlight star products and strong testimonials
• Built a calm, premium interface that reflects the brand’s clean aesthetic
• Collaborated with the team to ensure smooth transitions and natural product exploration paths
• Reviewed performance data to optimize placement, copy tone, and conversion hotspots
Creative Process
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The design began by studying the brand’s existing marketing materials. Pendulum’s photography uses soft lighting, neutral backgrounds, and natural ingredients. I maintained this visual language to ensure the playable felt like an extension of their website. The first screen introduces the hero GLP 1 Probiotic with a simple headline that reinforces the brand promise of gut health and metabolic support.
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The browsing interaction is built around the idea of giving control back to the user. Instead of forcing a linear funnel, the playable offers choices like “Curb cravings”, “Boost metabolism”, or “Improve glucose control”. Each option leads to a curated set of products with short, digestible benefits. This mirrors the way wellness customers shop, making the experience feel natural and personalized.
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The final screen highlights the product selected by the user along with its star rating. Showing strong customer reviews adds trust and reduces hesitation. This is especially important for health products where users rely heavily on social proof. The call to action leads directly to the product page, completing a clean and intentional browsing journey.
Brand Alignment and Strategy
I kept Pendulum’s branding by following three principles.
First, use a clean and controlled color palette with soft neutrals and the brand’s signature purple to maintain a premium feel.
Second, keep the typography simple and readable to match their scientific tone.
Third, highlight natural ingredients and clinical benefits using their approved photography style.
By centering the experience around Pendulum’s hero products, I aligned with the brand’s sales priorities. The GLP 1 Probiotic and Akkermansia both feature prominently because they deliver the strongest value proposition and conversion rates. Strong review scores and clear benefit statements were integrated directly into the browsing cards to reinforce credibility and encourage exploration.